Effective Use of Video Email

As an email marketer, you have probably wondered how you can use video to compliment your campaign. There are plenty of format options available, but you need to know which ways of using video will work best for you. Here are four ways in which to effectively implement video in your email marketing campaigns:

Customer Testimonials
Studies indicate that a referral from an independent, satisfied customer is still the most convincing advertising available. Consider a video testimonial as a way to turn one satisfied customer into a referral base you can control. Find a person who has sent a positive email regarding your product or service and ask if they would be interested in filming a testimonial that you can use in your emails or on your website. Establish some guidelines for length and offer some incentive for them giving you this gift. You could give them a webcam or discounted or free product.

Product Demonstrations
Including a video in your emails demonstrating how your product works is a great way to optimize your customer's purchase. It also helps eliminate improper use, dissatisfaction and returns. For sales, make detailed videos demonstrating your top 10 selling products. If you have detailed videos posted on your website, you may not want to send these out in the campaign, but include the link in your email instead.

General Helpful Tips
Email recipients get tired of the hard sell after a while. Break your email campaigns up with a video email featuring friendly, helpful tips. You can, of course feature a relevant product in this video but aim for a more personal, less sales oriented approach. Show the recipient that you are not just interested in their money, but in being an instrument of improvement in their lives. They will be a lot more receptive to buying from you when they feel like you have already given them something for free.

The Personal Thank You
Consumers buy a lot of products and services and usually just receive an email thanking them for their money. With all the business we transact electronically, we forget how impactful a grateful voice and face can be. A video email conveying your company's gratitude for being chosen by your customer is a sure way to make them feel appreciated and excited to do business with you again. A video email reminds your customer that their hard earned dollars help support real jobs and real people in a tough economy. A little appreciation goes a long way.

Video email campaigns can benefit your business in many ways. Don't feel obligated to try every strategy at once. Pick one and give it a try. You may come up with some new ideas specific to your company once you see some dramatic results.

EasySendMail offers you everything you need to run successful email marketing campaigns. You don't just blast emails out, you track, analyze, and learn about your clients to improve your ROI, conversions, and sales.