3 Ways to Improve Email Marketing Response Using Email Segmentation

All businesses using email marketing should have at least 3 categories that subscribers fit: deadbeats, new subscribers and openers. The purpose of segmenting in this way is to move as many people as possible onto the responder list. Here are some simple tips to inspire action from your other subscribers:

Capitalizing on New Subscribers
Getting a new subscriber is only the first step in maximizing the productivity of your email marketing campaign. The next step is to make them take action or become a responder. You want to get them to your website and, hopefully, make a purchase. Create a special discount for new subscribers complete with a promo code backed by analytics that they can use at check out. Send new subscribers an email with the promo code which will link them to your site. When they click the link in this email, you will be able to see where they browse in your site to spend their promo offer. Not only do you increase the probability of a sale, you obtain information about the new subscriber's interest that will enable you to formulate targeted emails in the future.

Double-Check Your Deadbeats
Deadbeats are people who never open your emails. Eventually, you want to remove them from your list to save time, effort and money. However, give them one last shot before saying "Good-bye". Send a re-confirmation email asking them if they still want to receive your newsletters. Make sure that the subject line makes the intention clear like "reconfirm your subscription". If they don't want to lose the opportunity to hear from you, they will open it and click the link. If not, you can get them off your list with a clear conscience.

Survey Your Openers
Openers are people who have opened your emails but have not clicked through to your website or taken any other action. Unfortunately, since some people view their emails in a preview screen, this segment list may contain people who did not intentionally open your email. The fact remains, they've seen them. Send an online survey to your openers to determine what they would like to see more of or which services and products are looking for. Any data you can get from this group can assist you in developing a campaign designed to get them to click on your site and make a purchase.

EasySendMail offers you everything you need to run successful email marketing campaigns. You don't just blast emails out, you track, analyze, and learn about your clients to improve your ROI, conversions, and sales.